UIRF started out in the basement of Gary’s house as did the agency. As the agency grew, so did the need for more space. Moving into an old bank building (built in the 1800’s) in early 2000, the studio was expanded to a tracking room, video room, two control rooms, and more equipment to keep up with technology in the digital world. Parking and noise was an issue in downtown Fargo, so the agency and studio moved to Moorhead around 2010. The name of the studio has been changed to "Northville Studios", and as of 2023, along with the agency, has moved back to Fargo. UIRF is now our record label.